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A bug in Twitter's Android app inflated video ad metrics by as much as 35%  

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Sun, 25 Dec 16 12:42 PM | 54 view(s)
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A bug in Twitter's Android app inflated video ad metrics by as much as 35%
A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider.

Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran on its social network between November 7 and December 12.

A Twitter spokesperson confirmed the bug in a statement on Thursday.

"It was just a bug. Really. That's all it was. And nothing should be read into the fact that all these bugs seem to favor us when discovered. Honest!"
S


http://www.whatreallyhappened.com/#ixzz4TpcGcD00




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