December 23, 2016
On Nov. 9, Hillary Clinton Voters Ate Their Grief
Cheesecake orders were way up the day after the election.
by Deena Shanker
Bloomberg.com
The morning after the 2016 vote, Hillary Clinton supporters woke up in a state of shock and grief. The unthinkable had happened, and almost nobody saw it coming.
So they did what Americans do best: They ate. And ate. And ate.
Lose It!, a calorie counting app that helps users track their daily food intake, says there’s always a Tuesday to Wednesday drop-off of active users, as dieters lose motivation they had earlier in the week. (Ever notice how the gym is always more crowded on Monday?) But something funny happened the Wednesday after Election Day. The drop-off rate was four times as much as usual.
“There was definitely a post-election slump,” said Charles Teague, chief executive officer of Lose It!. The company doesn’t record its users' political leanings, but it says 75.8 percent are female and 77 percent are aged from 18 to 44—demographics that swung to Clinton.
Meanwhile, orders for desserts such as cheesecake, pie, and ice cream were up 72 percent on Caviar, a meal-ordering app operating in 15 urban markets, including Boston, New York, Dallas, and Seattle. Clinton also carried cities with 50,000 residents or more with a strong margin, even in deep-red Texas.
http://www.bloomberg.com/news/articles/2016-12-23/on-nov-9-hillary-clinton-voters-ate-their-grief
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