Now that Trump is president, both individual and corporate tax-payers are taking a second look at Trump's proposed tax regime to see how it will impact their bottom line. Here is a quick primer.
http://www.zerohedge.com/news/2016-11-11/what-donald-trumps-proposed-tax-cut-means-you

Realist - Everybody in America is soft, and hates conflict. The cure for this, both in politics and social life, is the same -- hardihood. Give them raw truth.