Not too subtle - they messed up.
The plates had waaaaaaaaaaaay too much food on them - edible food.
A bowl of rice, or cooking with a bag of rice that is shaken upside down with only a few grains dropping out would have been far more effective.
The message and intent were good. The 'advertising hit in the gut' was not sufficient.
In fact, the whole table has too much food on it. A lamp is burning in the background (electricity not cut off due to non-payment) ... everything looks way too nice.
Just my opion.
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