I think they have various offers that are linked through other sites.
If you have any questions or want more information on any promotions or discounts for the Webroot software, please contact our sales department at 866-612-4268. We have different deals and promotions occurring all of the time, so to make sure the offers are still available or to see what the new offers are sales will be the best place to contact.
Thanks For Supporting Webroot!
-- Webroot Support Team --
--Consumer Technical Support Engineer, Tier 1--
http://community.webroot.com/t5/Webroot-SecureAnywhere-Complete/Discount-Prices-On-Webroot-SecureAnywhere-Complete/td-p/622
Here's their standard offer if you come in through their home page:
http://www.webroot.com/En_US/consumer.html
If you link via some coupon sites, you get the deal that you posted; eg: http://www.retailmenot.com/view/webroot.com
50% off is the price I paid and it's well worth the 40 bucks. I wouldn't recommend it if I didn't use it myself.
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