Over the past couple of weeks, things went from bad to worse for pay-TV providers in the United States, after both Apple and Disney announced their own subscription-based video streaming services to launch this year. Already struggling to hold on to subscribers lured away by the likes of Netflix, Hulu and Amazon Prime, Statista's Felix Richter points out that the last thing the pay-TV industry needs is two new heavyweight competitors with deep pockets and plenty of ambition.
According to Leichtman Research Group, the largest pay-TV providers in the United States, accounting for 95 percent of all subscribers, lost more than 2.85 million subscribers, collectively, in 2018, with satellite services seeing the biggest drop in customers (-2.4 million) and cable companies also losing 0.9 million subs. Part of the decline was offset by a rise in internet-delivered services such as Sling TV, but overall things are looking increasingly bleak for the pay-TV industry.
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