Hints and tips when e-mailing CEOs
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Always remember that Chief Executive Officers (CEOs) are people, just like us. They'll respond to an email depending on its tone and content, so think about what you want to say carefully before you click send. We've pulled together some hints and tips to help you get the response you're looking for:
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•Be polite.
•If you are able to say something good about the company before you express your disappointment, do it. It's a great way to get your reader on side.
•Stick to the facts. Try not to let any emotion or judgment spill out.
•Don't use threats.
•Shorter is better. Keep the information concise and to the point.
•Include any customer reference numbers or invoice numbers you have.
•Include a brief history of the issue and any correspondence so far, if it's helpful.
•Use names of people you have spoken to if you have them.
•Do not accept being passed back to customer services, unless it's with a named person and with a promise of follow-up.
•Explain clearly what you want as a solution or outcome.
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