Not too political for the NFL ... just the wrong side of politics for the NFL ... 'cuz Roger Goodell and the NFL loves them some Mom, apple pie, and the fat, mass-murdering Communist dictator with a bad haircut!
And these NFL Bozos can't get an effing clue as to why their brand is suffering?!

http://dailycaller.com/2018/02/02/nfl-rejects-super-bowl-ad-because-it-mocks-kim-jong-un/
First the NFL rejected a print ad from a veterans group asking Super Bowl attendees to stand for the national anthem. Now, the league and NBC, the network broadcasting the game Sunday, have rejected a TV ad from AML BitCoin for being "too political," according to the company.
The ad mocks North Korean dictator Kim Jong-Un, with an actor portraying the despot as angry his hackers can't steal their crypto-currency.
"We have been informed by our media buyers that the network carrying the NFL's Super Bowl game, NBC, will not accept our television ad 'North Korea Can't Steal AML BitCoin' for placement during the broadcast." AML Bitcoin president Marcus Andrade wrote in a letter to NFL commissioner Roger Goodell, of which The Daily Caller obtained a copy.
"An ad taking Kim Jong-un, dictator of North Korea, to task in a humorous and biting way should not be offensive to anyone," the letter continues. "Our ad reminds viewers that Kim Jong-un and his army of hackers have been stealing billions of dollars of Bitcoin and other digital currencies for the past few years, funding their rogue nuclear weapons programs and thwarting efforts by the rest of the world to sanction this behavior. And our ad points out that, unlike the other digital currencies, the AML BitCoin has been designed with features that prevent his army from stealing it." ...

The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence