NFL Lost $30 Million in Ad revenue Over Cratering TV Ratings
http://www.breitbart.com/sports/2018/01/28/nfl-lost-30-million-ad-revenue-cratering-tv-ratings/
With the 2017 NFL season now down in the record books as having lost another ten percent in TV ratings, the league has found a $30 million dip in ad revenue, a report says.
As the final numbers for advertisement sales for the season were tallied, the league discovered that its revenue fell 1.2 percent because "makegoods" rose to beat rate increases. A makegood is a partial repayment of money charged to advertisers because the viewership did not reach the expected numbers to justify the top rate.
Revenue was reported at "$2.42 billion, down from $2.45 billion in 2016," according to media industry trade magazine Ad Week. That is a $30 million loss according to Awful Announcing.
Even though advertisement rates went up on average across the networks, the hike in fees did not beat the paybacks that the league had to repay to its customers. ...
Hmmm ... if I was a franchise owner, I'd say the $30 million should come out of Roger Goodell's compensation package. The NFL fines players for bad conduct on and off the field, right? Then it should fine Goodell $30 million for being an egregious ass-wipe who has gone way out of his way to piss off the fans and ruin the league. There ... now the league's 2017 income statement is on par with its 2016 income statement ... you're welcome.
The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence
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