Yeah, I heard about this on the Fox Business channel, earlier this morning.

It's a beverage company that says it is maybe, kinda, sorta gonna explore the notion of entering the "blockchain" business ... BUT, all it is actually doing is evaluating the prospects of such a move. Meanwhile, it is changing its name by removing "Iced Tea" (representative of its actual business) and inserting "Blockchain Corporation" (representative of ... well ... uh ... nothing).

The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence