Thou art Borg, Thou shalt be assimilated.
There is no such thing as men or women - thou art all of the collective.
SUBMIT !
That's what is all really about- destroy the value of any individual identity - because it is nothing more than what you perceive, and perception is reality. There are no real genders in a perceived universe - only the perception of the collective is valid.
And what is more fundamental to one's identity as an individual than whether one is male or one is female, created by G_d ? Destroy that fundamental, one has successfully destroyed the individual. That is what the so-called transgender movement is really all about- destroy the core of one's individuality, make it irrelevant.
Easier to assimilate that way- all for the 'common good', doncha know.
Notice how many times the 'common good' is the central meme everywhere you turn today - how many tv shows, movies, political decisions (like universal medical insurance) now require submitting to the 'common good'.
Assimilate, or YOU WILL BE DESTROYED.
... and google is a major player in the paving of that red-brick road.

Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things are lovely, whatsoever things are of good ...