Ok, let's put it this way on the subsidy:
Do you want to pay for those with no Insuramce via your insurance premiums, because of their very expensive emergency room visits, or is it better that everyone buys insurance and those who cannot afford it get a subsidy. Isn't Medicare subsidized? Why is Medicare ok, but not Obama care for those who cannot afford it?
Furthermore, insurance coverage is actually doing what you pay for, and covers a lot more.
As for cheaper insurance, the rates of premium increases have gone down, and I believe that they will go even further down when more people, specially young people whose treatments now we pay through our premiums, because they are uninsured, sign up as they should and will.