The CEO has taken a huge gamble. Spending money like water to reestablish itself atop the British football hierarchy.
Meanwhile, revenues are going down. Loss of Champions League opportunities. Bank creditors circling. And in spite of all the expenditure, the team is not in the top four.
Losing money at this rate is going to make them liable for league penalties.
Only advantage is they currently have access to capital via the stock market. But that can swiftly run against you if the team isn't winning. The revenues accrue to winners in football. Not mid-table teams.
It borders on recklessness.
| 