It is kinda miraculous how some folks suddenly found they thought the world of Bitcoin as soon as Sprague hitched his wagon to it. You realise then the strength of the cult of personality.
But Rivetz is not a public company, so maybe not such a good trading scheme.
Perhaps some of those folks genuinely have no clue what a well-run company looks like. The monocularity and naivety of some folks in the club zone is striking.