seems like the missile attacks were themselves a response in a racheting sequence. here's wikipedia's account. is it wrong?
"Following the kidnapping and murders of three Israeli teenagers in mid-June 2014, the IDF initiated Operation Brother's Keeper in search of the three teenagers.[18] As part of the operation, in the following 11 days Israel's military killed five to ten[19] Palestinians[20][21] and arrested between 350 and 600 Palestinians,[19][22][23][24] including nearly all of Hamas' West Bank leaders.[25][26][27]
On the night of 6 July, an Israeli strike killed seven Hamas militants.[28] In response, Hamas' militants increased rocket attacks on Israel.[29] By 7 July, Hamas militants had fired 100 rockets from Gaza at Israeli territory and the Israeli Air Force had bombed several sites in Gaza.[30][31][32] Early on 8 July Israel's air force bombed 50 targets in the Gaza Strip.[33] Israel's military thwarted a militant infiltration from the sea.[34] That same day, Hamas declared that "all Israelis" had become "legitimate targets"[35][36] and insisted that Israel end all attacks on Gaza, release those re-arrested during the crackdown in the West Bank, lift the blockade on Gaza and return to the cease-fire conditions of 2012 as conditions for a ceasefire.[37]
On 13 July the Israeli military reported that more than 1,300 Israeli attacks had taken place, while more than 800 rockets were fired from Gaza into Israel.[38]"