Immersion and Huawei Enter into Multi-Year License Agreement
July 10, 2014 by admin · Leave a Comment
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SAN JOSE, Calif., Jul 10, 2014 (BUSINESS WIRE) — Immersion Corporation IMMR +11.46% , the leading developer and licensor of touch feedback technology, today announced that it has entered into a multi-year worldwide license agreement with Huawei Device (Dongguan) Co., Ltd., the third largest global supplier of smartphones according to IDC. This first direct license agreement with Huawei for Immersion’s haptic software, TouchSense® 3000, enables Huawei to add tactile feedback to certain Huawei branded mobile devices to create rich, multi-dimensional user experiences.
“At Huawei, our goal is to offer high-quality, well-designed devices to consumers. Touch and tactile feedback is a natural part of how we understand and communicate with the world. We’re working with Immersion to leverage their expertise in how to bring the best haptic experiences to our products,” said Wu Dezhou, VP of Honor brand devices at Huawei.
Immersion TouchSense software creates an unlimited number of customizable, high-quality, power-efficient tactile effects that enhance mobile user interfaces, applications and services. The technology enables device manufacturers to create distinctive and intuitive user experiences by adding touch feedback throughout the device for better usability, greater realism and enhanced interactivity.
“Huawei is building leading full-feature smartphones to fit the busy lifestyle of today’s users, and tactile feedback is one of those must-have features for any smartphone,” said Dennis Sheehan, SVP of sales and marketing at Immersion. “In addition to being at the center of a person’s communication, the smartphone is now used for many other things, such as entertainment and information discovery. With Immersion’s technology, mobile manufacturers can improve and differentiate their user experiences by adding an entirely new dimension to their devices. We’re pleased that Huawei has chosen to license TouchSense and look forward to working with them to bring innovative tactile experiences to users.”
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