Hi doma,
Indeed. The placebo effect is real. And that is why medicines only get approved (at least theoretically) if they do better for patients than sugar pills.
Now if someone could figure how to control and enhance whatever occurs when the placebo effect happens, then we'd have a whole new branch of medicine.
That is, in my model. In yours, I know that it's an illusion, so I'm not sure of the implications.
It sure is an extraordinary phenomenon. It sorta has to be a product of intelligence, doesn't it?