Hi doma,
I don't call it by the same name as Sheldrake. But I think arguments have layers to them. And some of these layers are difficult to budge.
For instance, using the example of the Zimmerman case, some members of the television media introduced the notion of racial profiling from the inception of the story. The innocent victim and the villain were defined from that point forwards.
That meme was actually introduced by a PR agency acting on behalf of Martin's father to garner publicity. This is what brought the case to national attention.
The media delights in stories about racism. It fits a larger narrative. Especially if it is situated somewhere down south.
Once you have that perception installed, it is very difficult to be rid of it. And yet there is absolutely no evidence for it that I have found.
It is now simply assumed. It is assumed I think because that is how the narrative was initially laid out. And folks who are properly predisposed to be sensitive to racism then built their beliefs on top of it.
So you have a self-reinforcing circle of belief.