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Re: Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

By: weco in FFFT | Recommend this post (0)
Thu, 09 May 13 12:29 PM | 54 view(s)
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Msg. 52148 of 65535
(This msg. is a reply to 52146 by weco)
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Fortunately, there is an effort afloat to Flush Rush, and they seem to be having an effect. IIRC, they've gotten ~2600 different advertisers to stop advertising with his show. In many local markets, there has been 'dead air' with unfilled advertising slots.

Frequently, advertisers didn't even know they were supporting Rush. And since then, there have been many "accidents" where their ads were aired during his show in spite of oral or written agreements not to.

It appears to be affecting the bottom line -- Cumulus and ClearChannel are both reporting significant losses in radio operations lately.

The 1st amendment gives him the right to speak, but there's nothing that says anyone has to give him a microphone.

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The above is a reply to the following message:

Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders
By: weco in FFFT
Thu, 09 May 13 12:06 PM

Msg. 52146 of 65535

Cumulus: Nearly All Top Advertisers Have 'Exclude Rush Limbaugh' Orders

...
Then, trade site Radio Ink quoted a "very high ranking Cumulus official," who said, "Forty-eight of the top 50 network advertisers have 'excluded Rush and Hannity' orders. Every major national ad agency has the same dictate." This statement was in line with other reports about the ad market's hostility towards Limbaugh.

http://www.huffingtonpost.com/2013/05/08/rush-limbaugh-advertisers-cumulus_n_3237496.html

For 25 years he's spewed his vitriol, namecalling and hate. Finally, at long last, somebody noticed.

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