The High Cost of Rush: Talker Bleeds Millions From His Carriers as Toxic Talk Slumps, Cumulus Seems Set to Part Ways With Rush Limbaugh
by John Avlon May 7, 2013 4:45 PM EDT
The fight between El Rushbo and the flagship carrier of his show is a symptom of conservative talk’s bigger problems. John Avlon reports.
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“We’re watching the end of right-wing conservative talk radio,” says Jerry Del Colliano, publisher of the radio-industry tip sheet Inside Music Media. “The genre is dying among ratings and dying among advertisers ... Rush is at the end of his career. His constituency is all wearing Depends. And he’s getting himself into trouble he doesn’t need. So can you put Humpty Dumpty back together again? They have been able to improve their advertising picture, but they have not been able to come back.”
“Sandra Fluke was simply the lightning that struck and hit an old building that collapsed,” Colliano says. “She didn’t do it. She helped to bring it down at the end, but it was falling apart on its own.”
complete article:
http://www.thedailybeast.com/articles/2013/05/07/the-high-cost-of-rush-talker-bleeds-millions-from-his-carriers-as-toxic-talk-slumps-cumulus-seems-set-to-part-ways-with-rush-limbaugh.html?utm_medium=email&utm_source=newsletter&utm_campaign=cheatsheet_morning&cid=newsletter%3Bemail%3Bcheatsheet_morning&utm_term=Cheat%20Sheet
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