Analysis: Obama's ad team used cable TV to outplay Romney
(Reuters) - As political experts assess Republican Mitt Romney's failed U.S. presidential bid, an analysis of how his campaign and President Barack Obama's winning team used cable TV to target ads at specific groups of voters may offer some valuable tips for the future.
Marcus Stern and Tim McLaughlin
Sat Jan 5, 2013 8:02am EST
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http://www.reuters.com/article/2013/01/05/us-usa-politics-cabletv-idUSBRE90406820130105