Ha ha. It's not such a big thing.
Once I realised it had to be all smart equipment attaching to all the different networks (internet, mobile etc), I just released myself from the sort of equipment and the sort of network and thought about the data flow. I had an image of shining strands of trusted data going across and around a network that spanned the globe. What to call that criss-crossy thing?
I'm not sure it was so clever. But it sure beats writing a description about tpms and pcs and mobile phones all the time. I'm not smart enough for the techie language. Okay, I don't like it. So I decided to invent my own non-techie language a decade ago. And that is how the Trust Matrix â„¢ was born.
I'm sure someone will lay claim to it one of these days. And I'll become famous and rich as a result of suing him for trademark infringement!
I thought awk's call re Intel was a much braver and smarter one. I wouldn't have dared go that far even though I knew the question was in play. But he pulled it off.
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JMHO