They're all on the take chezzzzz
However, the agency who is in charge of certifying personal care items as “natural” seems to think GMO ingredients fit under this umbrella. No matter what product it is, 100% natural does NOT also mean GMO-free.
http://www.activistpost.com/2012/10/does-100-natural-mean-gmo-free-natural.html

Realist - Everybody in America is soft, and hates conflict. The cure for this, both in politics and social life, is the same -- hardihood. Give them raw truth.