They're all on the take chezzzzz
However, the agency who is in charge of certifying personal care items as “natural� seems to think GMO ingredients fit under this umbrella. No matter what product it is, 100% natural does NOT also mean GMO-free.
http://www.activistpost.com/2012/10/does-100-natural-mean-gmo-free-natural.html

Realist - Everybody in America is soft, and hates conflict. The cure for this, both in politics and social life, is the same -- hardihood. Give them raw truth.