even if one were to remove the more obvious grammar/possessive/plural stuff that is thrown about almost randomly, and even if one were to settle on something resembling a convention for what and where they will capitalize .... it still sucks.
I could go on. But these things: Fonts, formatting (talics, underline etc) COLOR, brevity, rhythm, continuity, consistency ...
Again, one needs the Michael character from the satire "The Office" to take a sabatical under a desk to come up with this stuff ... all while the basic message and structure is mostly sound, but it is hard to imagine putting those points together more poorly.