re: "They over saturate the airwaves & many folks ignore them after a while."
You're probably right, clo. But folks ignore them only after the Romney camp successful impresses upon voters that O'bummer is out to destroy small business, and the O'bummer camp successfully impugns the good work Romney did at Bain Capital.
Ads, unfortunately, are VERY effective ways of shaping people's opinions.

Gold is $1,581/oz today. When it hits $2,000, it will be up 26.5%. Let's see how long that takes. - De 3/11/2013 - ANSWER: 7 Years, 5 Months