It's yet another sign of these highly uncertain times
By Jeff Reeves, Editor of InvestorPlace.com | Jun 26, 2012, 9:33 am EDT
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Jeff Reeves
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CNBC likes to tout its tagline that it’s “First in Business Worldwide.” And while it may be true that the financial news network has the biggest reach among its peers, viewers continue to slip through CNBC’s fingers.
In case you don’t like mixed metaphors, I’ll just give it to you straight: Nielsen stats show CNBC’s ratings for the quarter were the lowest since 2005.
That says it all about where investors are at these days.
CNBC, part of NBCUniversal and now owned by Comcast (NASDAQ:CMCSA), is one of the biggest outlets in business news, reaching nearly 100 million households in the U.S. and countless offices, restaurants and hotels. But reach doesn’t matter in a battered market like this and high uncertainty about the eurozone, American unemployment and other issues. A lot of folks have no money, and many more have absolutely no interest in investing news right now.
The proof is in the specifics of some of CNBC’s stock-focused shows, based on some numbers I got a hold of:
Squawk Box (6-9 a.m.) is supposed to prime traders before the bell. The show posted its lowest rated its time block since Q4 2006.
The Closing Bell (3-5 p.m.) is supposed to wrap up the day’s action. The slot posted its fifth-lowest rating in total viewers and second-lowest ratings in the key 25-54 demographic since 1997.
Fast Money (5-6 p.m.) is focused almost specifically on swing trading stocks. That time slot showed the lowest rating for the 25-54 demo since 1997 — and lowest in total viewers since Fast Money launched in 2006
Cramers words of wit spot.. LOL Mr buy everything at all time, huge tout monster. Not a wonder it is down.
Not good.
more,,,,,,,,,,,,,,,,,,
http://www.investorplace.com/2012/06/worn-down-investors-turn-off-cnbc-amid-market-malaise/
Realist - Everybody in America is soft, and hates conflict. The cure for this, both in politics and social life, is the same -- hardihood. Give them raw truth.
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