Hi dig,
Just saw your other post on DD and the response.
I think many of us worry about indiscipline. The diversion to scrambls is fairly surprising.
What might it be used for?
I'm thinking it may be more useful as a lever than as a business in itself.
It may also provide one small step on the path towards the expectation of protection among consumers.
In combination with an enterprise trusted platform, the possibilities open up.
The one thing I am not clear it represents is an opportunity to generate revenue in and of itself. Looks easy for others to copy if it proves popular. And that means it will have no pricing power.