Hi tkc,
Look to the PC industry for the analogy.
First they needed to have TC baked in. I think that is where ARM comes in. ARM operates a bit like TCG. It writes the specs.
Second Wave chased the chip makers. Third, they ended up chasing the equipment OEMs.
So who are the big suppliers of chips? And who are the big suppliers of phones?
In this case, one of the key players operates in both the chip and the phone market. It is Samsung.
Wave has that relationship in place.
There's a second major phone OEM to pick off. That is Apple.
And then there's perhaps another one, in Nokia.
Will the roll out involve consumers, as some think? I don't think so to begin with. I think it starts with the enterprise.