The sad thing is that anyone who has ever looked at cash flow could see the impending issue.
Either you said, like dig, there's a doughnut hole and they are going to raise money; or, like me, you said they MUST know they have revenue coming in because no one is crazy enough to increase the sales team like that in the absence of demand.
The inconceivable thing is to increase expenses and not address the cash hole that was bound to create in the absence of revenue.
But that is precisely what Wave did. Extraordinary.
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