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Re: Nice post, dig

By: DigSpace in ALEA | Recommend this post (0)
Thu, 19 Apr 12 9:18 PM | 79 view(s)
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Msg. 07380 of 54959
(This msg. is a reply to 07379 by Cactus Flower)

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Yup, the nitty gritty of the sales force is too far outside of my scope, but it certainly appears that way ... but were one to assume the sales force ramp was somehow prudent, then they should have sought funds. To fail at both lacks rigor. I believe they grossly misunderstand the merits of the ATM as plan B and suspect that when such tools are used effectively they are done so in the absence of such urgency.


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The above is a reply to the following message:
Re: Nice post, dig
By: Cactus Flower
in ALEA
Thu, 19 Apr 12 8:39 PM
Msg. 07379 of 54959

By the way, dig, I understand your cynicism re acting out enthusiasm. But one should be permitted to presume good sense and some level of prudence from this company.

I just don't understand the decision to build a sales force in the absence of the demand actually being tangible and then to fund so late.

Given the reality, they would likely have been better off deferring the hiring frenzy, generating a profit, driving the stock price up, funding, and then hiring sales people.

They seem to have just completely blown the decision on the demand side. Thailand is the excuse, but their sales are likely to be far south of it being a complete explanation. They were off by $1m in Q4. They needed $3.3m in Q1 and $2m in Q2. The pick up in Wave company sales is not nearly what I would have expected given the hiring frenzy.

This is a serious problem. And the person who consistently under-delivers on the company's own forecasts and pipeline pretensions is the only person who communicates with shareholders. Where's the ability to gain perspective.


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