The thing that separates those who believe in Wave and those who think the whole thing is a fraud is a wafer thin wall: this wall is made out of the quality of the Spragues' sincerity.
Take away sincerity in the strategy and you have a group of utterly credulous investors and a stock scam of monstrous proportions.
Trespass on that ground at your peril. Have a private purpose as well as a public one and this is a vessel without value.
I think the subtlety of perceptions eludes many people. Family preference is an issue. Managing that preference candidly and efficiently is critical. They want to strengthen that wall.