I agree with you that scrambls isn't a huge expense. But the way he does these experiments just doesn't fill me with confidence.
Did they do any market research? What were the results (beyond tremendous interest, a phrase I've heard too often). Sounds to me like they are throwing a million or two bucks at a guess - at the expense of newly issued shares.
That's pretty crappy decision-making, in my view. This is not the time - when the cash flow is so weak.
I have to say, from what I listened to, I still don't think this guy is capable of giving a robust and concise answer. Dispiriting.
The answer on insider purchases was woeful. The evasion on guidance was pathetic.
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