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Re: Video

By: 4321 in ALEA | Recommend this post (0)
Thu, 22 Mar 12 12:20 AM | 95 view(s)
Boardmark this board | The Trust Matrix 		Msg. 06975 of 54959
(This msg. is a reply to 06972 by Hari Selden)
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Hi Hari,

I'm more excited about NIST actually showing a TPM in
their slide presentation while discussing Roots of Trust for BIOS Protection mechanisms, than the video. NIST shows clearly what they have in mind. JMO

I think we all know and alea has written some "kick ass" posts recently discussing what Wave's trying to do and has shed much needed light on the accounting of last weeks estimate of 2011 losses. Thanks again alea.

We know in the consumer space the chips with the firmware MTM/TPM functionality are in production to support Windows 8 release (devices) for the Fall 2012. Even if the consumer heard about the benefits of turning on the TPM/MTM they are not in the tablets or super phones that they use now. Apple is still a hold out as to whether they will adopt.

How serious is the DOD on the short term to implement WEM for existing PC's after the pilot. If it takes until the fall 2012 to show their intentions then it is going to be cruel and unusual punishment for the SP and Longs unless some ray of revenue sunshine can shine on our favorite stock. JMO

http://csrc.nist.gov/groups/SMA/ispab/documents/minutes/2012-02/feb1_mobility-roots-of-trust_regenscheid.pdf


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The above is a reply to the following message:
Re: Video
By: Hari Selden in ALEA
Wed, 21 Mar 12 11:02 PM 		Msg. 06972 of 54959

Hi Alea

It wasn't my intent to call it a poor imitation of the Van Halen video. It is very nearly an exact imitation of the video, which, I repeat was a well liked, well regarded video, shot in a minimalist style. I think Wave is attempting to connect with that generation, who at this time will be the ones who are making the decisions for adopting new technologies. They are also attempting to tap into some nostalgia among their target audience, as well as associate themselves with the rebel reputation that Van Halen has. Overall, I find this to be a mainstream approach, one which I consider to be a solid attmpt at grabbing people's attention and then getting their message across in an entertaining fashion that will feel comfortable to their target audience. I like it, especially if they are able to license the Van Halen song.

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