Hi orda,
I don't think anything different!! ;-)
But they've tried to "own" it. That's what Palladium was all about, for instance. The market didn't buy into it. If I remember correctly, only two major corporations agreed to submit to Palladium. MS abandoned the effort. They tried the same thing with network access and again backed down.
The corollary of the failure of Palladium and all the other efforts at proprietorial control was that there is a cross-platform opportunity open for someone. A company with no axe to grind in the incumbent realms of cyberspace.
They all need someone to provide the roundabout between the different trusted highways. Wave is trying to be that company. It wants to support the OSs of Android, Apple and MS. It wants to work with both Intel's trusted execution space and ARM's trustzone. It wants to interoperate with every type of TPM. It wants to support every type of hard drive (including solid state drives). It wants to operate on phones, Tablets and PCs, and then in televisions, cars and other devices.
Who else can do that? My answer. No one.
What's in it for Intel and MS?
Really nice revenue-generating opportunities: eg Intel will probably carve a per transaction fee from its execution environment. Plus protection from a company nipping in and taking the opportunity for themselves.
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