Some of my SMB focus is to ease the squeak of between large deals, and certainly, if one keeps hitting the base with a decent growth factor eventually one is talking some real coin.
Intellectual commitment or not, a missing hole wouldn't bother me a bit.
And yes, it is a squeaker. I expect BP to do Wave 2 at some point (form more than one account it looks like 18 of 80k were deployed), but i would expect that in annual allotments.
New blood would be good.