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WOW,,,,,,,,,,,,Hospitals mine patient records in search of customers

By: capt_nemo in ROUND | Recommend this post (0)
Mon, 06 Feb 12 6:10 PM | 67 view(s)
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Keep their nitch thriving,,,,,crazy,,,,

When the oversized postcard arrived last August from Provena St. Joseph Medical Center promoting a lung cancer screening for current or former smokers over 55, Steven Boyd wondered how the hospital had found him.

Steven Boyd of Joliet, Ill., and wife Karol received a direct mailing from their local hospital offering lung scans.

By Brett T. Roseman, for USA TODAY

Steven Boyd of Joliet, Ill., and wife Karol received a direct mailing from their local hospital offering lung scans.

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By Brett T. Roseman, for USA TODAY

Steven Boyd of Joliet, Ill., and wife Karol received a direct mailing from their local hospital offering lung scans.
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Boyd, 59, of Joliet, Ill., had smoked for decades, as had his wife, Karol.

Provena didn't send the mailing to

http://www.usatoday.com/money/industries/health/story/2012-01-18/hospital-marketing/52974858/1




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Realist - Everybody in America is soft, and hates conflict. The cure for this, both in politics and social life, is the same -- hardihood. Give them raw truth.




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