I have always thought that Penney's prices were ridiculously high, and would only shop there for sales. Now maybe I'll be able to shop there more frequently.
NEW YORK (AP) -- J.C. Penney is permanently marking down all of its merchandise by at least 40 percent so shoppers will no longer have to wait for a sale to get the lowest prices in its stores.
http://finance.yahoo.com/news/j-c-penney-gets-rid-151954852.html

What is the point of rules that are not enforced?