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Lego: " Focusing on boys saved the toymaker in 2005"

By: Yossel in NUTS & BOLTS | Recommend this post (0)
Mon, 09 Jan 12 4:37 PM | 87 view(s)
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Lego Is for Girls

Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for “the other 50 percent of the world’s children.” Will girls buy in?

Brad Wieners

link-
http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html?campaign_id=rss_topStories




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