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Lego: " Focusing on boys saved the toymaker in 2005"

By: Yossel in NUTS & BOLTS | Recommend this post (0)
Mon, 09 Jan 12 4:37 PM | 101 view(s)
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Lego Is for Girls

Focusing on boys saved the toymaker in 2005. Now the company is launching Lego Friends for “the other 50 percent of the world’s children.� Will girls buy in?

Brad Wieners

link-
http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html?campaign_id=rss_topStories




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