re: "even the people on the Right should support since this would be the 'marketplace at work'."
The people on the right (by this, I presume you mean 'conservatives') DO support this.
If the 'marketplace at work' principle holds and this company is on to something the marketplace likes, it will prosper. It does not need a law requiring the use of such bulbs.
On the other hand, if the bulbs and lamps are lame, the company will probably either drop them or go out of business. STILL, no law needed. You're good with this, I trust. You do, after all, sound like you're good with the 'marketplace at work.'