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Netflix Viewing Seen Swelling U.S. Cable Bills

By: Decomposed in ROUND | Recommend this post (0)
Wed, 30 Nov 11 8:44 PM | 50 view(s)
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You might remember the articles I posted six or more months ago, when NFLX was near its price peak, critical of Netflix and its unworkable business model. The reasoning was based on this problem... and the enormous bandwidth Netflix users were sucking without having to pay for it. SOMETHING eventually had to give.

And now it is. 


Netflix Viewing Seen Swelling U.S. Cable Bills

By Alex Sherman - Nov 30, 2011 12:00 AM ET
Bloomberg.com

Time Warner Cable Inc. (TWC) and U.S. pay- TV companies, weighing how to profit from surging Internet demand spurred by Netflix Inc. (NFLX) and Hulu, are on the verge of instituting new fees on Web-access customers who use the most.

At least one major cable operator will institute so-called usage-based billing next year, predicts Craig Moffett, an analyst with Sanford C. Bernstein & Co. in New York. He said Cox Communications Inc., Charter Communications Inc. (CHTR) or Time Warner Cable may be first to charge Web-access customers for the amount of data they consume, not just transmission speed.

“As more video shifts to the Web, the cable operators will inevitably align their pricing models,” Moffett said in an interview. “With the right usage-based pricing plan, they can embrace the transition instead of resisting it.”

U.S. providers like Time Warner Cable have weighed usage- based plans for years as a way to squeeze more profit from Web access, and to counter slowing growth and rising program costs in the TV business. While customer complaints hampered earlier attempts, pay-TV companies are testing usage caps and price structures that point to the advent of permanent fees.

“We’re basically a broadband provider,” Peter Stern, chief strategy officer for New York-based Time Warner Cable, said Nov. 17 at the Future of Television conference in New York. “As a convenience for our customers, we package and distribute television and provide service around that.”


Full story: http://www.bloomberg.com/news/2011-11-30/netflix-viewing-seen-swelling-u-s-cable-bills-next-year-tech.html




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