« ALEA Home | Email msg. | Reply to msg. | Post new | Board info. Previous | Home | Next

Re: Profit versus Sales Maximising Strategies

By: Cactus Flower in ALEA | Recommend this post (0)
Wed, 23 Nov 11 10:52 PM | 42 view(s)
Boardmark this board | The Trust Matrix
Msg. 06327 of 54959
(This msg. is a reply to 06326 by tkc)

Jump:
Jump to board:
Jump to msg. #

Hi tkc,

Oh yes. I agree.

But I was arguing with the folks who say that securing a profit is the only and necessary strategy for growing an early stage business. That is only one approach.

There are few points I haven't made myself about Wave's governance - from the apparent passivity of the directors, to the non-appearance of the chairman in the unsafe harbour, to the riskless nature of executive pay, to the inaccuracies in the CCs, to the lack of formal guidance etc. [By the way, I am not so supportive of a Wavoid investor on the board. To put it bluntly, I expect that whoever is popular enough to be voted in would be worse than hopeless.]

But the issues you raise are problems in companies which apparently pursue a profit maximising strategy every bit as much as in a sales maximising one. And they don't mean that sales maximisation is the wrong policy simply because the profit is less (or in Wave's case, hiring turns a profit into a loss).

I suggested sales maximisation was the right policy for Wave before they got close to break even. Why? I think in the long run the stock market will be sensitive to the rate of sales growth and Wave's market share. Also Wave gets paid upfront, so they are actually receiving net inflows before they report sales in the income statement. This insulates the company from immediate liquidity issues. I have no wish to see Wave sitting on a cash pile - instead, I want them to invest in the company's future growth.

This means they should be hiring sales people rather than sitting on cash reserves. Necessarily, this means profits are turned into losses. I don't care. I hope those sales people will generate more cash in future. Then I hope Wave hires even more sales people, and still doesn't make a profit. All so long as they are cash flow positive.

Only once the company matures some am I in favour of thinking mainly in terms of profits. But that is a few years down the road.

As regards the need to recapitalize - it rather depends why they need to do so. If it is because they have over-hired and cannot deliver the revenues to support the staff, then that sucks. If it's for R&D related to a genuine opportunity, then it kinda depends on the price of the diluting stock.

Growth in sales of existing products should drive the stock price upwards. Any dilution would likely be minor in those circumstances. If Wave were to announce a major DoD deal and then needed funding to pursue the mobile opportunity, I daresay I'd feel accommodative.

Like you, I would be very disappointed to see dilution at this kind of price. But I suspect the stock price would be lower if the sales growth was less than it is. And if Wave was maximising profits, then it would be investing less in its sales people, with obvious consequences for growth.

I agree that Wave still needs to prove the economic value of its model. But for me, the rate of sales growth is the critical issue, even in that discussion.

But then, I am a long term investor. Whereas you wish to sell your shares. Each is a reasonable thing to wish for. But we have different priorities.




» You can also:
- - - - -
The above is a reply to the following message:
Re: Profit versus Sales Maximising Strategies
By: tkc
in ALEA
Wed, 23 Nov 11 9:55 PM
Msg. 06326 of 54959

Reinvesting to advance corporate growth has proven very successful over the ages. Plowing cash into losing ventures, cronyism, nepotism and "guaranteed bonuses" isn't in shareholders' interest. Repeating the need to recapitalize, diluting shareholder value while continuing such practices suggests a disregard for shareholders. Continued use of the unsafe harbor to mislead investors adds confirmation. Thus a skeptic might wonder if reinvesting for growth might ever result in increased shareholder value. Will a horse change it's color? I agree with reinvesting for growth, but while doing that say things, do things that let investors know that their interests are paramount. A couple of small things such as "pay for performance"; invest in some shares - or if you need to sell,establish a plan; meet the timelines you set; establish a shareholder's seat on the BoD, or abolish nepotism. Throw a dog a bone.


« ALEA Home | Email msg. | Reply to msg. | Post new | Board info. Previous | Home | Next