Apple's Supply-Chain Secret? Hoard Lasers
The iPhone maker spends lavishly on all stages of the manufacturing process, giving it a huge operations advantage
By Adam Satariano and Peter Burrows
November 03, 2011
About five years ago, Apple (AAPL) design guru Jony Ive decided he wanted a new feature for the next MacBook: a small dot of green light above the screen, shining through the computer’s aluminum casing to indicate when its camera was on. The problem? It’s physically impossible to shine light through metal.
Ive called in a team of manufacturing and materials experts to figure out how to make the impossible possible, according to a former employee familiar with the development who requested anonymity to avoid irking Apple...
For the full article, go to:
http://www.businessweek.com/magazine/apples-supplychain-secret-hoard-lasers-11032011.html
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