Hi tkc,
That's the way I'm leaning. Here's the pathway of my rationale:
Pricing towards zero seems like a desperate measure to me. If even that doesn't work, then the advantage of ERAS must be really substantial.
So will it work?
We have an environment in which folks are recognising the risks of the status quo. For a CIO, one especially scary risk is leaving the CEO with egg on his/her face.
Compare that with the lazy philosophy that TPM/SED means relinquishing control to the copyright people. My job versus a puritan fantasy. I wouldn't relish explaining my reasoning to a CEO who has to admit the loss of information on 500,000 customers to the market.
So .... choice: does the CIO recommend spending the money on the quality solution, or save money with the weak one? In their shoes, the rational choice is to recommend the expenditure. Especially as the publicity around failure increases and knowledge of a viable alternative model spreads.
Let the CFO complain about the cost if he wishes. But the CFO has the same issue.
At some point, I think the elastic breaks.
Of course, the software providers'll want to buy Wave to leverage their customer relationships.
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