‘Sprucing Up’ Cracker Barrel's Brand Tanks Stock, Spawns Epic Memes
http://twitchy.com/brettt/2025/08/21/sprucing-up-cracker-barrel-tanks-stock-n2417686
This editor wasn't sure on Wednesday if this story was worth covering: Cracker Barrel revealed its new logo. CEO Julie Felss Masino appeared on "Good Morning America" to assure viewers that everyone loved the new logo, which eliminated both the "cracker" and the barrel. "Honestly, the feedback's been overwhelmingly positive that people like what we're doing," Masino said of the rebranding effort.
You wouldn't have known that by the responses on X, which referred to the new logo as a "war crime." It turns out that Wall Street wasn't a big fan of the rebranding either.
@amuse (@amuse) ~ GO WOKE, GO BROKE: Cracker Barrel CEO Julie Felss Masino's decision to 'decolonize' the company starting by removing the old-fashioned country gentleman meant to evoke nostalgia and Americana from the logo is hammering the stock wiping out $250 million in value. Since Felss became CEO the stock is down 34% erasing $587 million in value.
Ouch ... that's almost as devastating as Jaguar's super-woke rebrand, or Bud Light's decision to congratulate Dylan Mulvaney on his reaching "100 days of girlhood" with a commemorative beer can.
I truly wonder how many dollars Cracker Barrel dropped for the outside advertising/marketing consultants utilized to change its logo. Here is the logo change:
These idiots probably dropped tens of thousands, if not hundreds of thousands, for THAT change! If anyone thinks THAT is some kind of innovative, inspired "update," then they're a moron. A two-year-old could of come up with THAT! Whoever came up with this pathetic new vision for Cracker Barrel's logo should hang their heads in shame while they return their fee that they definitely did not earn.
Here's a look at the "new" Cracker Barrel:
Vince Langman (@LangmanVince) ~ What's your honest opinion of the new look, Cracker Barrel?
For comparison purposes, here is a look at the previous style:
John Dennis (@RealJohnDennis) ~ {Replying to @LangmanVince} Sterile. Lifeless.
crzydoglady (@crzydoglad9594) ~ {Replying to @LangmanVince} I have been in warmer hospital cafeterias.
Geoffrey Miller (@primalpoly) ~ {Replying to @LangmanVince} Looks like a Planned Parenthood waiting room.
Ouch.
"Ouch" indeed ... I don't think it is THAT bad, but yeah ... it is kind of sterile.
If there's one good thing about the rebrand, it's that it has inspired some great memes.
Patrick Simpson (@_PatrickSimpson) ~
Robert J. O'Neill (@mchooyah) ~ First, they came for the barrel and I did not speak out because I’m not a barrel. Then they came for the cracker ...
ColonelMAGAMark (@ColonelMark4) ~
Heh heh heh heh heh ... I laughed, but I also threw up a little, too. That second gal ... I assume it's a female ... is GNARLY.
CornPop (@RealC0rnP0p) ~
Nothing says "real vs. fake" quite like a before-and-after of Richard Leland Levine.
greg (@greg16676935420) ~ There’s only one person on the planet that can save Cracker Barrel ...
The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted. ~ D.H. Lawrence
| 
