Melber's Magic: Ari Melber has a billion reasons to celebrate. That's because his MSNBC show, "The Beat," has crossed one-billion views on YouTube — a notable feat for a cable news program. "We’re reaching new audiences wherever they are," Melber told me. "To quote one very reliable source, Jay-Z, 'One million, two million, three million, four / In just five years, forty million more.' Well in five years, we went from millions to a billion – and that’s all thanks to MSNBC viewers." EP Dann McDorman added to me that the show is "constantly experimenting" with different mediums. "What we’ve found is that our guest interviews can be utilized in many ways — TV segments, short clips on Instagram and TikTok and extended cuts on YouTube," McDorman said.
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