Avoiding Elon: The most serious problem facing Twitter for Elon Musk continues to be the reality that advertisers — who account for the vast majority of the company's revenue — want nothing to do with the platform with him at the helm. New data from research firm Pathmatics found that a staggering 70% of the company's top 100 advertisers have ditched the social media platform since Musk took over.
🔎 Zooming in: The WSJ's Suzanne Vranica, Patience Haggin, and Alexa Corse reported that Musk's lieutenants "have tried to calm fears and drum up interest" in recent weeks. But it doesn't appear to be working. "He has made it so that advertisers can’t avoid the association. He created that vulnerability and he continues to double down on it," one ad buyer commented to the paper.
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