Musk's Biggest Problem: More than a third of Twitter's top 100 advertisers have abandoned the platform in the last two weeks as Elon Musk has stirred mayhem, WaPo's Naomi Nix and Jeremy B. Merrill reported Tuesday. The lack of ad revenue is one of the most consequential threats to Twitter's livelihood, accounting for roughly 90% of its income last year.
🔎 Zooming in: The pausing of ad campaigns is clearly getting under Musk's skin. The new Twitter owner lashed out at brands again Tuesday for "starving" the company of revenue. Musk also strongly suggested he never actually formed a "content moderation council" because advertisers "broke the deal" they supposedly had with him when they started fleeing the platform after he "agreed to this condition."
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