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Budweiser is skipping the Super Bowl for the first time in nearly four decades
Budweiser's Clydesdale horses have become synonymous with the Super Bowl. But this year, they're getting a rest: For the first time in 37 years, the beer company isn't advertising during the Super Bowl.
Instead, Budweiser is shifting the money that would've been spent on the commercial slot — a reported $5.6 million for the February 7 event — to support "critical Covid-19 vaccine awareness" with donations and future ad campaigns, the company said Monday.
The pandemic forced Budweiser to rethink its marketing approach, vice president of marketing Monica Rustgi told CNN Business, as the alcohol industry reeled from the sudden shutdown of bars, restaurants and big events. The brand wanted to "be proactive" in promoting vaccine awareness since it will eventually lead back to normalcy, she said in an interview.
http://www.cnn.com/2021/01/25/media/budweiser-super-bowl-2021-commercial/index.html?fbclid=IwAR2O69ivF8q448BVsmmnK3X7MOkGHEIeb7M6McXeXpeLf4krjx-CEbgGs4I
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