snippets:
How Trump's Billion-Dollar Campaign Lost Its Cash Advantage
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Five months later, Mr. Trump’s financial supremacy has evaporated. Of the $1.1 billon his campaign and the party raised from the beginning of 2019 through July, more than $800 million has already been spent. Now some people inside the campaign are forecasting what was once unthinkable: a cash crunch with less than 60 days until the election, according to Republican officials briefed on the matter.
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Under Mr. Parscale, more than $350 million — almost half of the $800 million spent — went to fund-raising operations, as no expense was spared in finding new donors online. The campaign assembled a big and well-paid staff and housed the team at a cavernous, well-appointed office in the Virginia suburbs; outsize legal bills were treated as campaign costs; and more than $100 million was spent on a television advertising blitz before the party convention, the point when most of the electorate historically begins to pay close attention to the race.
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Critics of the campaign’s management say the lavish spending was ineffective: Mr. Trump enters the fall trailing in most national and battleground state polls, and Mr. Biden has surpassed him as a fund-raising powerhouse, after posting a record-setting haul of nearly $365 million in August. The Trump campaign has not revealed its August fund-raising figure.
“If you spend $800 million and you’re 10 points behind, I think you’ve got to answer the question ‘What was the game plan?’” said Ed Rollins, a veteran Republican strategist who runs a small pro-Trump super PAC, and who accused Mr. Parscale of spending “like a drunken sailor.”
more:
http://www.nytimes.com/2020/09/07/us/politics/trump-election-campaign-fundraising.html
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