That's eccentric. What sport do they play? Why game 5? What's wrong with the other games that they are of no use in promoting awareness? Who is their target audience that is unaware of social justice? Will that target audience become aware because game 5 wasn't played? Or will they go and do dishes or watch a movie because the game isn't on?
We weren't aware of social justice, but dammit, now we are because those bucks didn't play game 5. Now for Batman Returns.
I suspect I am missing the point.